WHAT IS A DIGITAL BILLBOARD?

date: 2020-11-11 18:30:00

In the current context, the need to communicate and offer information is increasingly important. The conventional means of communication have lost appeal in recent years due to the rise of new technologies (ICT). This explains the success of digital billboards, a very effective support when used in the busiest areas of cities. The reason for its success is none other than its ability to play dynamic content immediately, both video and photographs.

In addition to broadcasting ads using static or moving digital images, LED displays can be combined with other resources, such as 3D claims, for example.

Although the use of digital billboards on roads in Europe has been restricted for security reasons, they continue to have a large presence in urban areas. Their communicative potential means that they have more and more presence in the busiest streets in large cities. Something that is not surprising, considering that they bring great benefits to companies that develop their exploitation through advertising.